Simon Elsen (ElsenS)
Wed, 07. Dec 1988
Schneider Promotion und Transport GmbH, 2010-2010
Werner Bohr Agentur für Gestaltung (Praktikum), 2009-2009
Propeller - Agentur für neue Kommunikation (Praxissemester), 2011-2012
Font Lab Studio
Englisch / English , good
Deutsch / German, fluent
Milch Union Hocheifel (MUH) Premium Cacao with Antioxidants
Prof. A. Burgard
year of making
In this project I aimed to create a premium product, which focusses on the high quality nature product cacao and the antioxidants within.
The target audience are health-conscious customers of all ages, who want to combine enjoyment and health.
Antioxidants are known for their positive effect on our skin and the problem of skin aging. Furthermore they are known to improve our well being and prevent from a multitude of serious illnesses such as cancer.
The font used and its distinctive curls bear old aztec cymbols in mind. A nation, well known for their use of cacao and the origin of the product. The packaging itself was designed to mimic both the paring of the cacao and the form of a diamond. In this way the packaging is associated with its origins in nature and also displays its high quality.