Simon Elsen (ElsenS)
Wed, 07. Dec 1988
Schneider Promotion und Transport GmbH, 2010-2010
Werner Bohr Agentur für Gestaltung (Praktikum), 2009-2009
Propeller - Agentur für neue Kommunikation (Praxissemester), 2011-2012
Font Lab Studio
Englisch / English , good
Deutsch / German, fluent
Rebranding of the famous Whine Label "Zeller Schwarze Katz"
Prof. A. Burgard
year of making
In this project I created a new label for the famous "Zeller Schwarze Katz" Whine brand from the region near the river Mosel. The aim of the design was to create a product which displays the history and the quality of the brand "Zeller Schwarze Katz". The region Zell is known for their first class vineyards and its famous whine is exported to all corners of the world.
Two alternative labels were created during the process. The first alternative keeps the name "Zeller Schwarze Katz" because of its popularity. The Name stands for quality and significance all over the world. The Name and a stylised cat head become the new trademark of the brand. On the left side, the customer can read the history of the name and why the brand chose to call themselves
"Zeller Schwarze Katz".
The second alternative shortens the Name "Zeller Schwarze Katz" to the letters ZSK. The short and catchy new trademark provides a better recognizability and rasies the awareness of the customer.