name

Mailin Lemke (Mailin)

country

germany

university

Fachhochschule Dortmund

department

Design

university address

Max-Ophüls-Platz 2
44047 Dortmund

university country

germany

id

0008409

title

Werde zum Helden

professor(s)

Ben Santo

rank

-

tags

poster design advertising

year of making

2009

uploaded

2010-02-11 19:58:27

The initiative www.supermarktmacht.de informs consumer about the danger of a market share concentration among just a few big groups.The six posters have the aim to inform the reader about this unknown danger and to make them take part in the initiative. The concept was, that the consumer aren't helpless like the protagonists in a fairytail. They can change the situation in german supermarkets just by buying fair trade products and asking how the food they buy is produced. Everyone can be a hero by doing this things and doesn't have to be a knight in a shining armour. The illustration are printed in a neon orange like really cheap advertisings. They show different collages of fairytales and typical supermarket items. In the middle you can see a scene of the fairytale where the protagonist seems to fail, where the situation is hopeless. Similair to the situation in the supermarkets, but here you can change something and don't have to wait till someone rescues you.