name

Mi-Ea Son (Mi-Ea)

country

germany

university

Fachhochschule Münster

department

Graphic Design

university address

Sentmaringer Weg 53
48151 Münster

university country

germany

url

http://www.fh-muenster.de/design

id

0009861

title

Annual Report PUMA AG

professor(s)

Prof. Dipl.-Des. Gisela Grosse

rank

-

tags

advertising corporate design book editorial design

year of making

2009

uploaded

2010-02-15 21:08:54

This work demonstrates a new concept for the Annual Report of Puma AG. It will be sent in a small shoebox. The first thing you see, is a shoe from Puma, inside whose sole you can read "Step inside, Annual Report 2006". Do you lace off the shoe, the annual will open.
On the right side is the table of contents, which can help to navigate through the report.
In the Popup Page is the "letter to shareholders" and the "most important figures of the recent years". To navigate more easily through the annual report there are tabs on both sides.
i deliberately chosen the color red (house color) and gold. Gold stands in the sport for success and a Puma also has a golden color. The font is modern, dynamic and has a suitable expansion. At the leadpages you can see the differnet sports which use puma products.