Projects from Robert Overweg
name
Robert Overweg (Robert00)
country
netherlands
university
Artez higher school for visual arts
department
Graphic Design
university address
Onderlangs 9
6812 CE Arnhem
university country
netherlands
url
id
0000235
title
Hidden Persuaders
professor(s)
Thomas Buxo
rank
870
tags
2d design book editorial design fashion
year of making
2008
project url
http://www.robsempire.com/images/Graphicdesign/pages/hidden_persuaders0.html
uploaded
2009-02-01 11:02:59
“Magazine campaings for D&G fragrances Louis Vuitton handbags or other luxury products are the object of Robert’s brilliant research project. Robert finds inspiration in the engaging, subtle, and often clever invasion of our imagination by lifestyle magazine advertisements. His Publication “Hidden Persuaders” is the result of a critical research; a subliminal pamphlet of sorts, in the form of an image essay of magazine length denouncing the triumph of materialism.”
Thomas Buxo
The magazine ads are digitally retouched and ridden from their products, branding and other type. Leaving the bare visual surroundings. The hidden connotations are revealed. A constantly renewed index of eroticized glitter and abstracted glamour unfolds. Esthetics of consumption are laid bare in the process.
In order of apperance
Bvlgari / Mercedes
Estée Lauder / Lancôme
Issey Miyake / Samsung
Issey Miyake / Cartier
Fahrenheit / Clinique
Biotherme / Chopard
Gucci / Gucci
Canali / Jeckerson
