Robert Overweg short profile

name

Robert Overweg (Robert00)

 

country

netherlands

 

university

Artez higher school for visual arts

 

department

Graphic Design

 

university address

Onderlangs 9
6812 CE Arnhem

 

university country

netherlands

 

url

http://www.artez.nl

 

id

0000235

 

title

Hidden Persuaders

 

professor(s)

Thomas Buxo

 

rank

1710

 

tags

2d design book editorial design fashion

 

year of making

2008

 

project url

http://www.robsempire.com/images/Graphicdesign/pages/hidden_persuaders0.html

 

uploaded

2009-02-01 11:02:59

 

“Magazine campaings for D&G fragrances Louis Vuitton handbags or other luxury products are the object of Robert’s brilliant research project. Robert finds inspiration in the engaging, subtle, and often clever invasion of our imagination by lifestyle magazine advertisements. His Publication “Hidden Persuaders” is the result of a critical research; a subliminal pamphlet of sorts, in the form of an image essay of magazine length denouncing the triumph of materialism.”

Thomas Buxo

The magazine ads are digitally retouched and ridden from their products, branding and other type. Leaving the bare visual surroundings. The hidden connotations are revealed. A constantly renewed index of eroticized glitter and abstracted glamour unfolds. Esthetics of consumption are laid bare in the process.

In order of apperance

Bvlgari / Mercedes
Estée Lauder / Lancôme
Issey Miyake / Samsung
Issey Miyake / Cartier
Fahrenheit / Clinique
Biotherme / Chopard
Gucci / Gucci
Canali / Jeckerson

Hidden Persuaders project info
 
Projects from Robert Overweg
Hidden Persuaders

0000235

1710