Projects from Andrea Augsten
name
Andrea Augsten (augsten)
country
germany
university
Folkwang Hochschule
department
Editorial Design
university address
Universtitätsstr.12
45141 Essen
university country
germany
url
http://www.folkwang-hochschule.de
id
0009133
title
ZOAE - Zukunftsforientierung in der Aesthetik
professor(s)
Prof. Peter Wipperman, Doz. Holger Windfuhr
rank
748
tags
year of making
2009
project url
http://www.folkwang-uni.de/de/home/gestaltung/kommunikationsdesign/aktuelle-diplomarbeiten/#c3429
uploaded
2010-02-14 15:27:12
downloads
ZOAE_Kap.1 Paradessenz
ZOAE_Kap. 2 Verschmelzung
ZOAE_Kap. 3 Verschraenkung
ZOAE_Kap. 4 Virtuelle Realität
ZOAE_Theoretische Arbeit
Diplom
Andrea Augsten
Zoä - Zukunftsorientierung in der Ästhetik
In co-operation with Volkswagen AG - department of future research and trendtransfer my thesis developed: "zoae - future orientation in aesthetics" - "zoae" examines how designers as seismographs on future developments feel, express and transfer social needs of tommorow in their work. The customer becomes more differentiated in a complex, global world. Information about customer needs must be made simply accessible.
In order to find out current aesthetic trends and to examine them on social change informations have been graphically and descriptive prepared for being able to communicate new aesthetic topics. My thesis includes a process of research, development of methodologies. Beyond that, it covers a transfer process, which prepares results of aesthetic trendresearch in a communitive manner for presenting future topics in different company units.
