name
Brian Banton (brianbanton)
country
canada
university
York University
department
Design
university address
4700 Keele Street
M3J13P Toronto
university country
canada
url
id
0012614
title
Heterosis – A Kinetic Typeface
group members
Brian Banton
professor(s)
David Scadding
rank
-
tags
3d design motion graphic typography
year of making
2010
project url
uploaded
2011-02-07 16:25:25
The term 'heterosis' refers to the increased size and fecundancy of plants that results when different varieties of plants are crossbred.
Recently, the term has been used to describe the benefits of both racial and cultural hybridity in contemporary society.
The typeface featured in this video was constructed from transparent acrylic and transparent elastic. All the characters were photographed 60 times at intervals of 6 degrees of rotation in order to produce the motion loop.
Each character in this kinetic typeface was designed by 'blending' two (essentially 1 dimensional) vector lines across a spatial plane in order to produce a 3 dimensional letter. The result is a set of characters that holds more possibilities than the standard 2 dimensional alphabets to which we are accustomed.
The characters are meant to evoke the idea of the building blocks of life as well as the great possibilities that result from blending and combining modular elements.