Projects from Dana McMahan
name
Dana McMahan (dhmcmahan)
country
united states
university
University of North Carolina Chapel Hill
department
Communication Design
university address
238 Carroll Hall
27599 Chapel Hill, NC
university country
united states
id
0007983
title
The Perfect Match
group members
Melissa Withorn, Mackinzie Gibbs, Sarah Withworth, Adam Hinson, Paula Buzzi
professor(s)
Dana McMahan
rank
-
tags
year of making
2009
uploaded
2010-02-09 04:15:49
downloads
Perfect Match 1
Perfect Match 1 Back
Perfect Match 2
Perfect Match 2 Back
Perfect Match Description
The Perfect Match
Carolina for Kibera, a UNC-based non-profit,conducts humanitarian aid programs in Kibera, Kenya, the largest slum in East Africa. They needed an idea to help increase participation by
student groups across North Carolina college campuses. The Perfect Match campaign included this tee-shirt initiative, where students purchase shirts to show their support of the cooperative nature of the Carolina for Kibera project.
By separating the two parts of a “perfect match,” students are encouraged to find their other half on campus (or campuses), thus creating a conversation piece to build
awareness and interest in CFK.
