Projects from gretta khoury
name
gretta khoury (gretak)
country
united kingdom
university
London College of Communication
department
Graphic Design
university address
Elephant & Castle
SE1 6SB London
university country
united kingdom
url
born
Thu, 01. Jan 1981
studies
graphic design / graphic branding & identity, london college of communication - university of the arts london, 2009-2010
degree(s)
MA graphic branding & identity, 2009
working experience
almohtaraf (beirut graphics), almohtaraf (beirut graphics)-almohtaraf (beirut graphics)
interest
visual identity/branding
type design
book design
software
Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Macromedia Director, Fontlab
spoken languages
english, fluent
french, fluent
arabic, fluent
id
0007374
title
The Arabic Calligraphy Museum
professor(s)
Ian Noble
rank
132
tags
year of making
2009
uploaded
2010-02-03 13:36:32
downloads
arabic calligraphy museum: visual identity
Branding the Arabic Calligraphy Museum:from a collection to a collective experience
This is my major project research and outcome for an MA in graphic branding and identity at the London College of Communication. The project was completed in November 2009.
It consists of a branding proposal for the Arabic Calligraphy Museum aiming at reviving the museum, in the Middle East, as a contemporary platform of cultural dialogue between local and international audiences.
The visual identity’s main asset is a modular grid that generated a bilingual typeface for Arabic and Roman alphabets. The grid is inspired by principles of geometry and ornament found in Arabic calligraphy and Islamic art. A modernized square kufic symbol for the Arabic Calligraphy Museum is equally designed to fit on the grid accordingly to the classical rules of the square Kufic script.
The identity's graphic elements and applications are presented in a book which further explores the usage of colour inspired from the museum's collection.
