name
Ivan Orin Vrkaš (ivorin)
location
country
croatia
university
Faculty of architecture, School of design
department
Graphic Design
university address
Frankopanska 12
HR-10000 Zagreb
university country
croatia
url
id
0012992
title
What We Think, We Become
group members
Ivan Orin Vrkas
professor(s)
Ivan Doroghy
rank
1677
tags
typography poster design illustration 2d design
year of making
2010
project url
http://www.behance.net/gallery/What-we-think-we-become/744643
uploaded
2011-02-11 18:45:12
The assignement: Design a poster about the fundamental in design
What we think, we become, and out of what we are comes all communication.
To communicate is to design.
To design is to functionally materialize thought.
Typography is the primal representative of communication.
It's symbols are the basis of our system of correspondence and perfect examples of design.
To create a poster about the fundamental in design is to create a symbol of its essence, thought, and illustrate it with its basic communicational tools, letters.
The roots of communication, incarnated as a pine tree (a symbol of creativity), flow out of the symbol of thought, the brain, depicted as a rock. Ascending from the roots are the widely spread branches of the tree that communicate with us creating the tree's identity.
To create the illustration a system of letters is used only seen from close up, a parallel with real life, where typography is only noticed if one is insistent upon understanding the fundamental behind the design.