Projects from Joseph Kennedy
name
Joseph Kennedy (josephkennedy)
location
country
switzerland
university
FHNW HGK
department
Graphic Design
university address
Vogelsangstrasse 15
4058 Basel
university country
switzerland
url
id
0010535
title
Gelati Gasparini
group members
Stefan Cecere, Simon Mader
professor(s)
Philipp Stamm / Leander Eisenmann
rank
1393
tags
corporate design packaging design product design
year of making
2010
project url
http://www.josephkennedy.ch/gelati-gasparini-corporate-identity
uploaded
2010-03-12 11:02:58
Gelati Gasparini is a small, traditional ice cream manufacturer located in Basel. Their ice cream products are famous in the greater Basel area and loved by everyone.
The intent of our corporate identity redesign was to make it look fresh, modern and appealing to young people. At the same time we wanted to build on elements from the old CI that we liked – for example the cloud shape of the logo – so that people will still recognize the brand.
The redesign makes the Gasparini products look appealing and still communicate the tradition of the company and quality of their products.
