Projects from Matthias Friederich
name
Matthias Friederich (matthiasfriederich)
location
country
germany
university
University of Arts Berlin
department
Graphic Design
university address
Grunewaldstr. 2-5
10783 Berlin
university country
germany
url
id
0004692
title
UdK Buchshop
group members
Matthias Friederich, Clemens Jahn, Markus Mrugalla, Adam Slowik
professor(s)
Prof. Fons Hickmann, Franziska Morlok, Martin Conrads
rank
206
tags
type design poster design corporate design
year of making
2009
uploaded
2009-10-22 17:10:29
A group of students from the architecture, the fine arts and the visual communication department at UdK Berlin initiated a temporary bookshop to be installed at the 2009 UdK summer show.
The work on the bookshop not only incorporated the graphic design component but also handling the project schedule and events to be taking place at the shop during the summer show.
The visual identity of the bookshop follows its temporary nature for it will be installed only during the days of the UdK summer show.
Therefore the element connecting the different types of media applied for the bookshop project is merely a performative design concept following a certain rule set. There is no definite logo or branding in a conventional way but merely an asthetic style, the scannig as stylistic device symbolizing the temporary.
For Prof. Zamp Kelp’s final lecture, which was held at the bookshop, we designed a publication abstracting the lecture notes. The publication was be released at the UdK bookshop.
