Projects from Alexander Penkin
BUCHSTABENMUSEUM Berlin (The Museum of Letter...
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name
Alexander Penkin (penk)
location
country
germany
university
FH Potsdam
department
Communication Design
university address
Pappelallee 8-9
14469 Potsdam
university country
germany
url
http://www.design.fh-potsdam.de
studies
Graphic Design, Lette-Verein Berlin, 2004-2007
degree(s)
Graphic Designer, 2007
working experience
Relevantive AG (Berlin), 2004-2004
BRUMNJAK Konzept & Design (Berlin), 2006-2006
Moses Mendelssohn Zentrum (Potsdam), 2007-2008
BCN Week (Barcelona), 2008-2008
Zoocreative Barcelona, 2008-2008
interest
Typography, Editorial, Corporate Communications, Conception, Usability
awards
Bruttosozialpreis 2006 (in category: Creative, Public's Choice, Directmarketing)
spoken languages
Spanish, good
English, good
Russian, fluent
German, fluent
id
0014740
title
Side Effects – Nebenwirkungen
professor(s)
Prof. Lex Drewinski
rank
-
tags
year of making
2010
uploaded
2011-02-22 19:50:08
The initial question was, why do pharmaceutical companies use tote bags to advertise their medicine, whether it's for digestion problems or nerve diseases.
The tote bag has established itself as an omnipresent accesory in the urban environment, standing for brand-fetishism mixed with practical usage. How should anyone have to stand this overdose of the tote bag (as a brand messenger) on their shoulder? Unexpected side effects are created by modification and a radical process of alteration. If you are one of the coolest or weakest patients is decided by the choice of fabric.
The series features a range of tote bags that have all been reconstructed and arranged in a new way. They do without paint, 100% tote bag fabric was used for all production and design steps.
