Projects from ren fah
name
ren fah (renfah)
location
country
austria
university
UNIVERSITÄT FÜR ANGEWANDTE KUNST WIEN
department
New Media
university address
Oskar Kokoschka-Platz 2
1010 vienna
university country
austria
url
http://renfah.net
id
0010975
title
mitumBACK
group members
Coelestine Engels Markus Hafner Christof Berthold
professor(s)
ren fah
rank
-
tags
corporate design film fashion industrial design
year of making
2008
project url
uploaded
2010-07-09 12:08:52
downloads
mitumba means the discarded textiles, that come from the abundance of European wardrobes into commercial container collection and hike a little later on each African market for sale. Mitumba is the garbage of “western” prosperity consumption - and a good business.
- mitumBACK - reverse engineering globalization - changed the direction of this global process: The project buys donated old clothes back in Tanzania, and fair pay the African embroiderers to handmade labels which signify these clothes as a new way of art and cultural understanding. With this new label they are reintegrated into the Western market and on special occasions they are sold in the so called “mitumBACK - pop up flagship store” - where you can see all of the works and informations we have gained by doing this project.
- mitumBACK isn´t just a new label, it is also an experiment to rethink global structures, codes and habits based on classical models, by art, science and fashion.
