Projects from Jongho Yoon
name
Jongho Yoon (seaneo)
country
united states
university
California Institute of the Arts
department
Graphic Design
university address
24700 McBean Parkway
91355 Valencia
university country
united states
url
id
0000556
title
Bread, Butter : 50 Years of Helvetica
group members
Jongho Yoon
professor(s)
Louise Sandhaus
rank
-
tags
typography poster design exhibition design
year of making
2007
uploaded
2009-02-08 07:02:55
This is a series of designs for an imaginary exhibition that shows 50 years of Helvetica.
The series includes the poster, the program, and the ticket.
The exhibition focuses on the past, the present, and the future of Helvetica.
Three artists, who have made a effect on the history of Helvetica, Max Miedinger, Erik Spiekermann, and Joseph Muller-Brockmann are mentioned in the poster.
By using the overlay and multiply, I tried to express various aspects of Helvetica from which the title, Bread, Butter, comes.
Dimensions
Poster : 24 in X 36 in
Program 4P : 6 in X 14 in
Ticket : 3 in X 6 in
