virtual gravity - the physical weight of data
Prof. Erich Schöls
year of making
Virtual gravity is an interface between the digital and the analog world. With the aid of analog carriers, virtual terms can be taken up and transported from a loading screen to an analog scale. The popularity of these terms (data base: Google Insights for Search), outputted as a virtual weight, can be weighed physically and compared. Therefore impalpable, digital data get an actual physical existence and become a sensually tangible experience.
The kind of action reminds deeply of handling with a real beam scale. So the user has the possibility to use his foreknowledge of everyday life, he knows how to use a scale, how it reacts and how the relation between two weights is to be read and interpreted.
The information about the relation of the compared weights occurs exclusively by the physical behaviour of the scale. The output of numerical values is totally renounced. In this way the focus lies on the purely emotional information processing.