name
Nikiforos Kollaros (sokollatos)
country
greece
university
AKTO (the Athenian Artistic and Technological Group)
department
Graphic Design
university address
24 Triti Septemvriou St.
10432 Athens
university country
greece
url
id
0011795
title
King Henry Bar-Restaurant Brand Identity
professor(s)
Artemis Roussos
rank
-
tags
web design typography poster design motion graphic
year of making
2010
project url
uploaded
2011-01-19 16:33:10
Through the creative procedure of the branding of the specific bar-restaurant, the hardest thing was the one that I had to decide the way that the logo should be, because the logo is the only thing that has to be on all the applications but without making brainwash to the viewer. The goal is to make people understand that the one thing they see at a time is part of the of a strange lifestyle experience and not individual elements that bomb them with a logo, but of course every single application must stand alone as with all the others.
I've decided that I would like to experiment with elements from the historical period of 1930-1940 a.C. I also chose to make the branding process for a bar-restaurant that it's totally obligated to whiskey.