name
Thorsten kleine Holthaus (thorstenkleineholthaus)
country
germany
university
Fachhochschule Dortmund
department
Design
university address
Max-Ophüls-Platz 2
44047 Dortmund
university country
germany
awards
red dot design award: winner 2011, editorial
London International Creative Competition 2010, shortlist
red dot design award: best of the best 2010, editorial
red dot design award: winner 2010, poster design
Int´l Photography Awards 2010, 3rd Place
Int´l Photography Awards 2010, honorable mention
The International Mobius Awards 2009, student award
red dot design award: best of the best 2009, advertising
id
0011021
title
La Cuisine Noire
group members
foodstyling: René Bastian Stein
professor(s)
Dietrich Halemeyer
rank
-
tags
advertising poster design photography
year of making
2010
uploaded
2010-07-27 12:25:24
Eating in our modern society not only serves the sole purpose of nutrition. In the right milieu eating becomes a conscious experience forcing us to focus on the very moment and anchoring into our memory. The primary objective of the campaign is to communicate the dishes of imaginary 65°restaurant as an extraordinary experience and to establish its position as an unconventional restaurant. The combined twelve posters following original 'Film Noire' titles make the menu 'La Cuisine Noire' of 65°restaurant. The unexpected presentation of the dishes combines the emotionality of the film genre with the restaurant's menu creating new perspectives on the experience of eating.