Projects from Thorsten kleine Holthaus
name
Thorsten kleine Holthaus (thorstenkleineholthaus)
country
germany
university
Fachhochschule Dortmund
department
Design
university address
Max-Ophüls-Platz 2
44047 Dortmund
university country
germany
awards
red dot design award: winner 2011, editorial
London International Creative Competition 2010, shortlist
red dot design award: best of the best 2010, editorial
red dot design award: winner 2010, poster design
Int´l Photography Awards 2010, 3rd Place
Int´l Photography Awards 2010, honorable mention
The International Mobius Awards 2009, student award
red dot design award: best of the best 2009, advertising
id
0001887
title
Molecular Food
group members
foodstyling: René Bastian Stein
professor(s)
Prof. Susanne Brügger
rank
-
tags
photography poster design advertising
year of making
2009
uploaded
2009-02-14 23:02:46
The concept of Molecular Gastronomy has been the most influential trend in haute cuisine over the last fifteen years. Inspired by findings in modern science this avant-garde cuisine alters texture and appearance of individual products. The purpose of this campaign is to attract attention to the fictional 65°restaurant that utilizes the potential of Molecular Gastronomy to weave amazing new creations indulging the customer's senses. The campaign follows the idea of Molecular Gastronomy. The innovative cuisine is promoted combining the concept of irritation and an unusual visual language. Both printed advertisements and the Citylight campaign are divided into two phases that are released consecutively.
