Yeju Choi short profile

name

Yeju Choi (yejuchoi)

 

country

united states

 

university

Yale University School of Art

 

department

Graphic Design

 

university address

1156 Chapel St
06511 New Haven

 

university country

united states

 

url

http://www.art.yale.edu

 

id

0010127

 

title

YOU, ME, HERE, NOW: Seeing and Subjectivity

 

professor(s)

Sheila Levrant de Bretteville

 

rank

759

 

tags

book editorial design

 

year of making

2009

 

uploaded

2010-02-16 18:48:12

 

This is a catalogue raisonné of my work and text for two years at Yale. Each project within the book addresses the way we see things and how it affects the relationship between the viewer and the designed object; yet the structure and design of this book itself may be the best example of my investigation into the subject matter.

The book consists of 28 signatures. Each signature documents a single project through several levels of representation. The photographic images sometimes draw the reader into the situation in which the work is being made, sometimes in which it is being represented. At other times the book asserts itself as an object and forces the reader out to the very present when and where they are looking at it. Thus the readers' initial expectations get frustrated, shifted, maybe confused again, and revised, toward a surprising discovery. By purposefully disorienting the readers and slowing down the understanding process, I attempt to make them aware of the subjectivity of one's point of view.

YOU, ME, HERE, NOW: Seeing and Subjectivity project info
 
Projects from Yeju Choi
Façade for Façade

0010120

435
output hall of fame
Poster Machine (Homage to Yves Klein's Anthro...

0010125

697
YOU, ME, HERE, NOW: Seeing and Subjectivity

0010127

759
16 Texts

0010136

868
 
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