Projects from Yeju Choi
name
Yeju Choi (yejuchoi)
country
united states
university
Yale University School of Art
department
Graphic Design
university address
1156 Chapel St
06511 New Haven
university country
united states
url
id
0010127
title
YOU, ME, HERE, NOW: Seeing and Subjectivity
professor(s)
Sheila Levrant de Bretteville
rank
714
tags
year of making
2009
uploaded
2010-02-16 18:48:12
This is a catalogue raisonné of my work and text for two years at Yale. Each project within the book addresses the way we see things and how it affects the relationship between the viewer and the designed object; yet the structure and design of this book itself may be the best example of my investigation into the subject matter.
The book consists of 28 signatures. Each signature documents a single project through several levels of representation. The photographic images sometimes draw the reader into the situation in which the work is being made, sometimes in which it is being represented. At other times the book asserts itself as an object and forces the reader out to the very present when and where they are looking at it. Thus the readers' initial expectations get frustrated, shifted, maybe confused again, and revised, toward a surprising discovery. By purposefully disorienting the readers and slowing down the understanding process, I attempt to make them aware of the subjectivity of one's point of view.
