Yeju Choi short profile

name

Yeju Choi (yejuchoi)

 

country

united states

 

university

Yale University School of Art

 

department

Graphic Design

 

university address

1156 Chapel St
06511 New Haven

 

university country

united states

 

url

http://www.art.yale.edu

 

id

0000127

 

title

Only Time Will Tell

 

professor(s)

Alan Hori

 

rank

1058

 

tags

poster design

 

year of making

2009

 

uploaded

2009-02-09 01:02:16

 

A pair of posters responding to The New York Times article series "Invention for 900 Hands”, about the making of a Steinway piano. The articles focus on the idea that a piano is made through an intricate process of many hands collaborating over a long period; hence the final result is always unpredictable. I designed these posters to change over time through interaction with people. The black poster is made of sticker paper and cut in complex shapes—the combination of the phrase "only time will tell" and piano keyboards. As the posters hang in a public space, people can peel off any part of the black poster and stick it on the blank white poster. While the first activity implies the process of carving wood to make a piano, the second implies playing music with the piano, emphasizing the unexpected melodies it makes. Depending how people interact with the posters, the words may be revealed in positive or negative (or both) shape—they rely on viewer's participation and anticipation.

Only Time Will Tell project info
 
Projects from Yeju Choi
Façade for Façade

0010120

431
output hall of fame
Poster Machine (Homage to Yves Klein's Anthro...

0010125

694
YOU, ME, HERE, NOW: Seeing and Subjectivity

0010127

753
16 Texts

0010136

868
 
<< < {1} {2} > >>